Packaging image for Colún. The brief: To refresh the image of a milk packaging. Well, first let’s talk about splashes: They are everywhere. There’s plenty of them over the internet. For any other studio, it was easy as grabbing these low cost stock splash images from say, Getty or Imagebank and just starting cutting things out. For me, it’s all about adding value. How to make the client, to actually feel like he pays for an image made with technology and custom tailored to his brand.